The Freely logo was beautifully created by a designer in Nashville and it was my job to complete the brand with the box packaging. Figuring out what would look cheery arriving on a doorstep every month, bright yellow with turquoise seemed like a great combination.
The bike was a temporary idea that stayed and became a signature for the Freely brand. The box was so well received by customers, they begged to have an outer envelope so they could keep the box! Design success!