After branding Bella Lily with a logo and marketing materials, owner Brenda asked to continue the branding throughout her store. She wanted the brand to be reflected throughout her open concept bridal boutique. We went shopping, referred to images on a Pinterest board and spent time selecting every piece of lighting, rug, seating and where to place the bridal viewing areas.
My favorite touch was naming the rooms Bella and Lily to easily refer to the rooms. Brenda had a great idea of having shoes already in the rooms for brides to try on dresses with height, and to organize the veils, using magnetic strips.
The beaded wallpaper was an investment, but a striking, statement instead of searching for artwork. Simplistic, romantic and modern, the Phoenix valley hasn’t seen a bridal boutique this posh.